Research on Cultural Differences between the West
Title:
Research on Cultural Differences between the West and East in Cross Culture Communication
Abstract:
In recent years, the cross-culture communication expanded continually, but cultural difference between the
west and east causes many barriers in Cross-Culture Communication. During east and the west
Cross-Culture Communication, what appears frequently is the cultural conflict. And such cases are actually
common, which seriously influence the smooth contact, a variety of cultural conflicts always appear in the
west and east. Such as: privacy conflict, time sense conflict, guest polite talk and others as well as dining
custom conflict. And these kinds of conflicts also reflect the cultural difference between the west and east.
The ways of thinking, code of behavior, and value orientation between the west and east are the deep
reasons of the cultural difference between the west and east. Therefore, we should take some measures to
cultivate ability of cross-culture communication ability, to avoid the cultural conflicts. So it needs all the
teachers to raise students’ Cross-Culture Communication ability in the actual English teaching. First, the
teacher should change their own teaching ideas, and improve the existing teaching methods.And then teachers should widely guide the student to contact the western culture material information, simultaneously both the
grantor and receiver should attach importance to raise the capability of nonverbal communication.
Key Words: Culture; Cross-Culture Communication; Cultural Difference; Weatern nd Oriental Culture;
Cultural Conflict