职场英语市场部门口语(3)

时间：2024-09-22 06:19:50 学人智库我要投稿

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职场英语市场部门口语(3)

　　开设海外分公司

职场英语市场部门口语(3)

　　Open an overseas branch company

　　A: Recently,we are preparing to enlarge our business scale further.

　　B: You mean?

　　A: We are discussing opening an overseas branch company in the US.

　　B: Great,that?s a big market for us to make the profit.

　　我们可以把这里的经验运用在分公司的发展上。

　　We can apply the experience we have here

　　to develop the branch company.

　　A: Do we need to hire all the managers and staff in the US?

　　B: No,the new company cannot be operated by all local people.

　　A: So we need to send some managers and engineers

　　from the headquaters to help them?

　　B: Yes,thus we can apply the experience we have here

　　to develop the branch company.

　　当地的商务文化

　　local business culture

　　A: We also need the local managers,

　　because they know the local business culture.

　　B: Would you please raise an example?

　　A: For example,when they negotiate with the American clients,

　　they know better about the difference.

　　B: It seems we need help from each other.

　　调整管理风格

　　adjust the management style

　　A: Our management in China is traditional,but in America,

　　we need to adjust the management style to the local culture.

　　B: That?s right,

　　the management approach in American culture emphasizes independence.

　　A: So we have to adjust to the different management

　　when we are developing the new market.

　　B: En,only by doing this

　　can we get the market share in the local market.

　　没有涉猎到的市场

　　an untapped market

　　A: It?s time for us to develop a new market now.

　　So far,Vietnam is an untapped market for our product.

　　B: So we?d better find an intermediary in Vietnam

　　to help us begin our business there.

　　潜在市场

　　potential markets

　　A: This year we are going to find more potential markets.

　　B: That means we?ll sell our products to more places?

　　A: Yes,but we need to remember

　　that some countries don?t welcome the aggressive sales.

　　B: You?re right.

　　犯规

　　break the rules

　　A: We have to prepare well before we enter into the new market.

　　In addition to the culture,

　　we need to understand their law regulations.

　　B: Yes,it?s easy to break the rules

　　if we are not familiar with them.

　　开发新市场看重的是市场份额。

　　emphasize the market share when developing new markets.

　　A: You must remember we emphasize the market share

　　when we develop the new market.

　　B: How about the other benefits?

　　A: Of course,profit is what we want,

　　but we need to get the customers first

　　in the fierce competition.

　　B: I?ll take your advice.

　　短期规划

　　short?term planning

　　A: What?s the short?term planning of your company?

　　B: We are preparing to enter new markets in Europe.

　　A: How do you define your term?

　　B: Our planning is within next year.

　　长期规划

　　long?term planning

　　A: The long?term planning of our company

　　is to compete with the Fortune 500 corporations.

　　B: When do you plan to enter into Fortune 500?

　　A: I hope we will be on the list in 2010.

　　那些都是不可避免的挑战。

　　Those are all inevitable challenges.

　　A: Can you imagine the challenges for the next 5 years?

　　B: Those are all inevitable challenges.

　　A: Can you list some?

　　B: Like the increasing price of raw materials,

　　fierce competition and over capacity of the industry.

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