Address: 15 Sample Rd
Melbourne VIC 3000
Home phone: (03) 9999 1234
Work phone: (03) 9999 5678
Marketing Manager (Melbourne) 1995-present time
The Wine and Food Emporium
Manage a staff of 18 people
Liaise with advertising agencies (above and below the line) and brief in all campaigns
Responsible for $15 million dollar advertising budget and $80 million turnover
Launched two new brands onto national market gaining 15 per cent and 22 per cent market share respectively within two years, earning the MIA's 1998 Award for Best New Product.
Generated over $200,000 of free trade-journal publicity
Marketing Research Manager 1990-1996
Di Pastio Pasta Products (Queensland)
Merchandise products in supermarkets - 78 stores
Build in-store promotional displays (12 product lines)
Liaise with store managers and advise on re-ordering quantities (increased average store buy by 28 per cent in six months)
Maximise shelf display coverage and facings
Managed and co-ordinated 28 sales promotional events per year.
University of Queensland, Bachelor of Business (Marketing) 1996
Seacliff TAFE, Associate Diploma in Marketing 1986
Platforms: Apple, IBM
Software: Windows 95, Word 6, Excel, PowerPoint, PageMaker, Internet-trained
Typing: 65 WPM
Train the Trainer Accreditation
Co-author of seven articles for "Marketing Management" magazine
Key note speaker at the International MIA Annual Conference attended by 2,500 industry professionals
Board Member for "Life Skills For Youth" organisation and head of Mentoring Programme.
French (fluent in speech and written)
Available on request.
Address: 15 Sample Rd.
Melbourne VIC 3000
Work phone: (03) 999 5678
OBJECTIVE A position in senior marketing management with an internationally focussed premium food, wine or produce company. Seeking to expand management and team-building skills and build solid brands throughout the world. Available to relocate locally or internationally.
SUMMARY OF SKILLS
Managed a marketing team of 18 people, telemarketing teams of 75 people and a $15 million dollar advertising budget. Responsible for the client/agency liaison between mainstream, below-the-line and data management agencies. Responsible for the overall profitability of five brands, four of which are market leaders in both share and volume.
Responsible for the launch of two brands onto the national market with each bran
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