年度工作总结框架
今年BR不需要我主力执笔了，欣喜之余不免有些惆怅，但想想去年加班写BR的样子，倒也庆幸的感觉多点。框架搭建如下：整体
1.生意情况(Business)
How the business progressed in 08/09 vs.07/08.Must include key metrics(NOS/DOPAT/Volume/Value Share)
Landscape change driven by company/competitor launches
生意变化的主要原因
Key drivers that have helped drive/hurt business.Equity/Creative/Media 2.战略
战略的选择：How the category has made progress on Where to play and How to win
对将来的计划有什么意义
Should include perspective on key challenges/help needed to further expanding where to play/or strengthening how to win 3.建立品牌
Equities(CBI/CVI,top equities),penetration(increase in trial),%NOS with winning propositions(WPI)and marketing ROI(MSA%NOS)
下年度重点
Accelerate value&penetration growth Driving equity Improving MSA ROI
项目：
1.成绩：
%initiatives on or above booklet NOS&NPV per initiative
%NPV from CI,progress on NPV 2.评估
细化，针对brand building 3.有效的方面
4.无效的方面
5.长期的思考和影响